Wise Buy


Merchants Take Swipe at the New Debit Fees

The Wall Street Journal has published an eye-opening article about debit card transaction fees, “Merchants Take Swipe At the New Debit Fees” states:

“Heartland Payment Systems Inc., which processes electronic payments for small businesses, says it has passed on $25 million of savings to its customers as a result of the lower debit-card fees.

“I think what we’re doing is the right thing,” says Robert Carr, chief executive of the Princeton, N.J., payment processor, which has set up a website with a running tote board that tallies up the savings so far.”

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Generate new regular customers with gift card marketing

Generate new regular customers with gift card marketing

INTRODUCTION Federico Cardenas, owner of 3 Federico’s Mexican Food restaurants in Albuquerque, NM, chose to go …

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Oliver’s Bar & Grill Owner Wins Big with HGM’s Customer-Loyalty Solutions!

Oliver’s Bar & Grill Owner Wins Big with HGM’s Customer-Loyalty Solutions!

Tom’s Big Win-with HGM
When Tom Les decided he needed to trade in his paper gift certificates for a gift-card program, he never expected that the payoff from utilizing HGM’s solutions would result in a 25% increase in business. But that’s just what he got. The owner of the Oak Forest, Illinois’ Oliver’s Bar & Grill signed on for much more than a simple gift-card program when he became an HGM merchant. By taking advantage of HGM Promotions, he has been able to “get to know [his] customer base better,” and, as a result, reward them for visiting his Continue reading

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Video: Durbin Amendment discussed

Video: Durbin Amendment discussed

A special message regarding the Durbin Amendment. (2 minutes length) Continue reading

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Wise Buy October – Gift Cards

Wise Buy October – Gift Cards

Turn gift cards into powerful marketing tools that increase revenue and promote your restaurant. Sign up with Heartland Payment systems as a new gift marketing client and receive 100 free promotional marketing cards, a $150 value! Call 405.818.0914 or email harry.wagoner@e-hps.com to get started today. Offer good through October 31, 2011.

(must sign up with Heartland as a new gift marketing client and place an initial card order of at least 500 gift cards).

See how it works: http://www.youtube.com/watch?v=gsvtcr1Al1M Continue reading

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